iPhone 14 mini: Why is Apple discontinuing it?

iPhone 14

If you're planning to upgrade to iPhone 14 mini this year, you're in for a huge disappointment as Apple is expected to discontinue the iPhone mini lineup.

[{"selector":"#anim-61ec4fc9-7a89-4add-bd42-3b784f2f8090","keyframes":{"opacity":[0,1]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-13e786a1-1616-4d90-b403-3c9e5a1a0bc0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Ever since Apple introduced iPhone 12 mini in 2020, the small form factor lineup has not received a good response from customers. iPhone 12 mini accounted for just 6% of iPhone sales in 2020.

[{"selector":"#anim-a3b6f2e2-b0bb-4505-a120-aafaacbb6056","keyframes":{"opacity":[0,1]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-79b515ef-b77a-4c84-b435-1f030a2f6bd4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

The latest report from CIRP suggests that the iPhone 13 mini has performed even worse. It accounted for just 3$ of total iPhone sales in the second quarter of 2022.

[{"selector":"#anim-62e2a76e-aca3-4998-a855-3881bfa60bab","keyframes":{"opacity":[0,1]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d0682094-4155-4fb7-b789-cb8f6b03758f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

With most companies launching smartphones with larger screens, users' appeal for a smaller screen has dwindled. Many consumers often relate devices with a larger screen as 'premium'.

[{"selector":"#anim-20f91dfe-63b2-4213-bf54-7a1eb5e77d6f","keyframes":{"opacity":[0,1]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5b4b1ac6-d9fe-4b4d-bf3e-31541a6e900e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Both 'mini' variants have also seen fewer sales because of their weird pricing.

[{"selector":"#anim-3d7fcbc9-79dc-4449-9532-cb67281220b7","keyframes":{"opacity":[0,1]},"delay":7,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-132b9c04-0f10-4981-8ab2-1954a4d8e915","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-483d3cf2-6a40-4784-ac69-395db4ba3a4c","keyframes":{"opacity":[0,1]},"delay":14,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fc95b440-144d-4387-9af7-2c55afc7efbd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":14,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ef1ae7b2-94f4-4858-9ad1-c78b5c61b237","keyframes":{"opacity":[0,1]},"delay":28,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-eb433dcf-b20d-4e29-a908-171416857133","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":28,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b0b5ce99-c31c-429f-9b35-ea0ba48fe6d4","keyframes":{"opacity":[0,1]},"delay":21,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1be8ad4e-426a-4c8e-9500-2fa8ced13d15","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":21,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7528a01c-01bc-484b-a5bd-6c24f3301365","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86133c03-a18d-436e-b2ff-7dfee926165e","keyframes":{"transform":["translate3d(0px, -147.14715%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] iPhone 11: $499 (64GB) iPhone 12 mini: $599 (64GB) iPhone 13 mini: $699 (128GB) iPhone 12: $699 (64GB)

Several reports have indicated that Apple is discontinuing the 'mini' lineup. This year, we're likely to see four new iPhones: iPhone 14, iPhone 14 Max (tentatively), iPhone 14 Pro & iPhone 14 Pro Max.

[{"selector":"#anim-eea071b0-ea0e-43e0-a977-77c97b17722f","keyframes":{"opacity":[0,1]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-11fd99aa-ca17-4a46-a861-fc7a04c9bcb6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":7,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-6dd3bf28-2ca6-43e2-a642-d343ceb107ef","keyframes":[{"offset":0,"transform":"translate3d(0, -349.68074%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -98.33022408800001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -33.429478744%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -12.553538566%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.455019544%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-2573f14e-efca-4018-bb4e-fa11ce6953e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-704cc66a-437d-47f0-851f-f532455e7d4d","keyframes":{"transform":["translate3d(115.47619%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-901f446b-b6bd-4c0e-a60c-8fbd21890a9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7475bb96-8a3b-483e-a173-939a1cb6283f","keyframes":{"transform":["translate3d(-115.31747%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Other interesting stories you might like to read: See More!